Sophie Fleming launched her brand while working full time, and found that a website enables a passive income approach (a low-maintenance way to ensure sales without constant full-time work). Pay someone to create one for you – this allows you to build a bespoke site, without the drawbacks of the option above. This is often an expensive option though, and the more complex the site, the more it’s likely to cost. For other firms, a website may just be a nice addition – a form of marketing to let people know that you’re around. Try a variety of methods, and then over time you’ll get a clearer picture of where you should continue to invest your time and money to get the best results. It’s also important to remember that, sometimes, this will be a process of trial and error.
Sales and marketing are the beating heart of any new … Read More