Digital Marketing Msc Postgraduate Taught Course

This is a perfect introduction to your course and a great opportunity to get to know who you will be spending the next year studying with. The trip involves interactive ice-breaker sessions and team building activities. The opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.

Marketing graduates from Stirling are working for high-profile organisations and businesses in more than 20 different countries. We aim to be as flexible as possible, and offer a wide range of payment methods – including the option to pay fees by instalments. EU and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support. If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs.

For programmes that last longer than one year, please budget for up to a five per cent increase in fees each year. Whatever your interests or appetite you will find something to suit your palate and pocket in this truly international capital. Make the most of career opportunities and social activities, theatre, museums, music and more. PhD Academy– this is available for PhD students, wherever they are, to take part in interdisciplinary events and other professional development activities and access all the services related to their registration. LSE Library–founded in 1896, the British Library of Political and Economic Science is the major international library of the social sciences. It stays open late, has lots of excellent resources and is a great place to study.

By the end of the module students should be able to apply a range of skills to implement digital approaches and understand the key strategic drivers behind the growth of the digital economy. The module aims to introduce students to concepts and practices related to managing in a globally volatile, complex, dynamic environment within which organisations, national and international institutions and individuals interact. The elective is designed to be an advanced global strategic management course presenting material that is highly contemporary.

You will be notified of any increases in tuition fees at re-enrolment onto the programme. We will tell you the tuition fee that you are due to pay when we send you an offer as well as confirming any additional costs that will be incurred, such as bench fees or exceptional overseas study trips. Your degree could also be a stepping-stone to a marketing, branding, communications, digital media and public relations career in any sector you choose. Marketing is needed in sectors ranging from fashion and retailing to consultancy, banking and even the oil industry. Finally, you will be introduced to mixed-methods research, doing research via online techniques such as netnography and the process of writing up marketing research. The module aims to prepare you for the task of conducting your own research project in marketing and will culminate in the development of a research proposal.

To support your studies, you will also require access to a computer, along with reliable internet access. You will be able to access a range of software and services from a Windows, Mac, Chromebook or Linux device. For certain degree programmes, you may need a specific device, or we may provide you with a laptop and appropriate software – details of which will be available on relevant programme pages.

Your learning is structured around theory, practice, experience & observation, and reflection & improvement. At each level , you will study different theories, concepts and approaches and be given opportunities to apply these in a range of practical settings. The aim is to enhance your understanding through the direct experience of business, where you will have opportunities to observe business practices and behaviours and analyse these using theoretical knowledge.