Marketing Ba Hons

Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme. This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options. If you are studying on a programme of more than one year’s duration, the tuition fees for subsequent years of your programme are likely to increase each year. The way in which continuing students’ fee rates are determined varies according to an individual’s ‘fee status’ as set out on ourfees webpages.

This enables you to focus on one subject at a time, whilst allowing time for preparation and assessment work. Take a look at our current term dates to give you an idea of the module structures. You will be exposed to a broader view of, the growing significance of digital marketing and the impact these activities have on people, organisations and societies.

This module provides you with the opportunity to engage in an activity as a volunteer in a social enterprise or charity. The experience will enable you to witness business processes practice and enables you to identify and try different styles of work. The activity itself will offer you with valuable networking opportunities, the development of employability skills, and experience that can enhance your CV. The second-year builds on this basis by covering specific topics in contemporary marketing, including communications, consumer behaviour and digital marketing. You’ll learn about how to connect with customers and consumers through various digital and traditional channels, using data about consumer patterns to effectively convey your message.

Digital Marketing and Digital Campaigns Managers are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. They a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Our course is designed to produce graduates with focused knowledge of digital. This is crucial knowledge needed to succeed as a Digital Marketing Manager, Digital Campaigns Manager or Digital Strategist. You’ll also be given the opportunity to attend the Google workshops which will be run by Google Partners to gain a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. You have the option to gain two professional qualifications – the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Digital Marketing.

We’ll aim to process your application within two to six weeks, but this will depend on when it is submitted. Applications submitted in January, particularly near to the UCAS equal consideration deadline, might take substantially longer to be processed due to the high volume received at that time. We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student. Important revolutions in communication emerged from long-term visions of freedom of expression, sharing ideas and connecting civilizations and knowledge for the benefit of societies – large or niche ones.

Benefit from the newly builtNTU Dryden Enterprise Centre next door that provides dedicated support for entrepreneurs, start-ups, small and medium-sized enterprises. As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos. I chose Nottingham Business School as I had already achieved my undergraduate degree there and I was aware of the level of professionalism and dedication every member of the school puts into the courses and students. The postgraduate Future Leaders Certificate, run by the Business School’s Careers in Business team, is an extra-curricular programme which is designed to prepare our MSc students for the potential impact of the Fourth Industrial Revolution . This is intended to equip students with the skills they need to stand out and succeed within this increasingly competitive market. As part of this, students will be encouraged to increase their awareness of responsible business and ethical considerations.

The University will clarify compulsory fees and charges it requires any student to pay at the time of offer. The offer will also clarify conditions for any variation of fees.The University’s approach to fee setting is described online. The School of Management hosts events and guest lectures beginning in Orientation Week and throughout the year, providing students and staff with opportunities to socialise, and to engage with visiting scholars, professionals and practitioners. If you’re interested in studying at St Andrews, join us on a virtual visiting day or daily information session to find out about our courses, how to apply, and to meet current students. Marketing students are academically supported by their dedicated programme director as well as the Director of Postgraduate Programmes.