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At its most basic degree, marketing seeks to match an organization’s services to clients who need entry to those products. Matching products to prospects finally ensures profitability.

Branded marketing analysis products and services are specialized data assortment and evaluation procedures developed to handle particular kinds of marketing research problems. These procedures are patented, given model names, and marketed like another branded product. Limited-service suppliers concentrate on one or a few phases of the marketing research project. Services provided by such suppliers are classified as field providers, coding and knowledge entry, information analysis, analytical companies, and branded products. Field services collect knowledge by way of the internet, traditional mail, in-person, or telephone interviewing, and corporations that specialize in interviewing are referred to as field service organizations.

These organizations may range from small proprietary organizations which operate domestically to giant multinational organizations with WATS line interviewing facilities. Some organizations maintain extensive interviewing … Read More