Successful advertising techniques can increase sales and grow the customer base. Marketing is a broad area that entails strategy development, product development, consumer insights and understanding, data analysis, design, brand and both qualitative and quantitative market research. Marketing aims to gain an understanding of the marketing environment, develop and define products or services and prepare them for the market.
Conversely, a poor design can make full colour printing look cheap and nasty. If you want something classier than black and white, two colour printing can produce amazing results, without the cost of going to full colour. Re-prints are generally cheaper than the first run because the reprographic work and plates do not need to be produced again. When you ask for a print quote ask at the same time for a price per thousand ‘run-on’ – you’ll be surprised how low this cost is in proportion to the main quote. … Read More