Starting a food business does look easy but you need to prepare a few things so that the business runs smoothly. Don’t just cook, you also need to prepare a marketing strategy.
The success rate of a new product in the food and beverage business is high. The capital required is also not too big. But that doesn’t mean you can immediately start a food business without preparation, especially if you’re trying to get into an online sales system. the food business has at least a 10 percent potential for success. Meanwhile, 90 percent is influenced by the selling tricks of the owner and the superiority of the culinary products on display.
Here are tips and tricks for the food business to sell well
- Product innovation
Before throwing a product into the market, you must first make a product innovation so that people are interested in buying the food or drink offered. Your culinary product must have characteristics and advantages. Products that are needed every day will of course be more attractive than secondary products.
- Has a characteristic
Consider what makes your food and beverage product different from others such as those on the market. Products that have special characteristics will be more easily recognized by consumers. To determine these characteristics, you need to do a survey.
Gather several people of different ages and genders, providing a few sample products for tasting. This method can make you see directly the target market as well as the character of the taste of the food or drink you like. If your product is by market tastes, the food business will run easily.
- Build a brand through packaging
Even though it’s only on a small scale, you still have to build a food business brand. The goal is so that more people know and recognize the product. The more trusted a brand, the food business will be developed which will grow.
One way to introduce a food business is through attractive packaging. Packaging has a big role to play in attracting customers. The more attractive your food packaging is, the more people will be tempted to buy. Through packaging, you also need to convey the features of your product.
- Marketing strategy
Online food businesses rely heavily on the marketing system. But this method is easier than an offline food business. You only need to promote food products through social media networks or through websites that you build yourself.
Even though it seems easy, in online business you must be active. Often post product photos complete with a description of the composition and advantages of the food and drinks you make. You also have to recognize the product well so that when someone asks, you can immediately answer them clearly.
- Prepare capital
Even though it’s not big, starting a culinary business still requires capital. Adjust the amount of capital with the product you are going to make. It doesn’t matter if the capital is small, you can make it in a small amount but not reduce the quality.
Manage financial management properly so that from existing sources of capital and profits, you can develop a bigger business. In the food business, what is needed is the persistence of a marketing strategy. You don’t need to have a sales area or banners, but you do have to be active on social media surfing.